Audiences Prosper as Cultural Indies Partner: Torontoist forms an alliance with This is Not a Reading Series (TINARS)
The most influential and widely-read website of its kind in Canada, Torontoist, announced today that it has formed a media alliance with TINARS.
The partnership will see Torontoist promote some of the most exciting literary events happening anywhere to its online audience, while featuring video content on its website from past and current TINARS shows.
This is Not a Reading Series has hosted hundreds of authors—from Gene Wilder to Lawrence Hill—launched hundreds of books, and has entertained thousands since its founding seven years ago by Toronto-based impresario, Marc Glassman. It is funded by the Canada Council, The Ontario Council for the Arts, and the Toronto Arts Council.
“TINARS is one of the things that makes Toronto great,” says Ken Hunt, publisher of Torontoist. “Anywhere that creative and intelligent Torontonians meet to exchange ideas is where we want to be”. Senior editor, Hamutal Dotan adds “We're thrilled to bring Torontoist more into the four-dimensional world, and help TINARS find its place online.”
TINARS is renowned for taking a non-traditional approach to launching books, with its format now widely copied in the literary world. “No book readings are allowed,” says Glassman. Instead TINARS produces shows that feature author interviews, music, comedy, film or theatre as methods of getting to the root of the creative process. “Our goal is both to inform and to entertain,” says Chris Reed, co-artistic director of the series. “We love exposing audiences to new and fresh ideas, whether they come from around the block or from around the world.”
“As a long-time supporter and occasional host of TINARS events, it's a pleasure for me as Editor in Chief of Torontoist's book site to formalize a working relationship with this outstanding non-reading series,” says James Grainger, Editor in Chief of Books.Torontoist.com.
The partnership begins immediately, with Torontoist promoting TINARS events to its more than 10,000 daily visitors on torontoist.com and books.torontoist.com.