The Authenticity Hoax: How We Get Lost Finding Ourselves

Tuesday, April 13, 2010 - 7:30pm
Gladstone Hotel Ballroom, 1214 Queen St. W.
Cover of The Authenticity hoax by Andrew Potter
The Authenticity Hoax: How We Get Lost Finding Ourselves

What is ‘the real thing’? Why does our culture spend so much time, money and energy pursuing such an elusive ideal? And does anyone really know what to do when they finally catch it? To celebrate the release of The Authenticity Hoax: How We Get Lost Finding Ourselves (McClelland & Stewart), his eagerly awaited follow-up to the international bestseller he co-authored with Joseph Heath, The Rebel Sell, author and scholar Andrew Potter will untangle such ontological knots with Nora Young, host of Spark on CBC Radio. Marc Glassman, Executive Director of This Is Not A Reading Series, will host the evening.

The Authenticity Hoax: How We Get Lost Finding Ourselves We live in a world increasingly dominated by the fake, the prepackaged, the artificial: fast food, scripted reality TV shows, Facebook "friends," and fraudulent memoirs. But people everywhere are demanding the exact opposite, heralding "authenticity" as the cure for isolated individualism and shallow consumerism. Restaurants promote the authenticity of their cuisine, while condo developers promote authentic loft living and book reviewers regularly praise the authenticity of a new writer's voice.

International bestselling author Andrew Potter brilliantly unpacks our modern obsession with authenticity. In this perceptive and thought-provoking blend of pop culture, history, and philosophy, he finds that far from serving as a refuge from modern living, the search for authenticity often creates the very problems it's meant to solve.

Andrew Potter is the coauthor of the international bestseller The Rebel Sell. A journalist and writer, he holds a Ph.D. in philosophy from the University of Toronto, and he is a former assistant professor at Trent University in Peterborough. Potter has also taught at the University of Toronto and the University of Quebec at Montreal. He is currently a public affairs columnist with Maclean’s and an editor with Canadian Business magazine.

Nora Young has a love hate relationship with technology, culture, and armchair sociology, which she pursues on CBC Radio, on television, in print, and online. Young started with CBC as the founding host and a producer of Definitely Not the Opera, where she was a frequent commenter on technology and popular culture. She creates miniseries and documentaries for shows such as Ideas , and is the technology columnist for CBC Radio afternoon shows.

Media / Info:

Andrew Potter: Ruta Liormonas,, 416-598-1114 ext 293

This is Not A Reading Series: Chris Reed,, 416-779-7333