Paul McEwan and Noel S. Baker at Bruce McDonald's Hard Core Logo Launch

Wednesday, September 7, 2011 - 7:30pm
The Garrison, 1197 Dundas St West, Toronto, ON
Paul McEwan and Noel S. Baker at Bruce McDonald's Hard Core Logo Launch


Paul McEwan and Noel S. Baker in conversation at “BRUCE McDONALD’S Hard Core Logo” launch

What’s so hard core Canadian about Bruce MacDonald’s Hard Core Logo? Why does it resonate so deeply with everyone from bands like Billy Talent to scholars like Paul McEwan? TIFF, University of Toronto Press and This Is Not A Reading Series have assembled a hardcore lineup of homegrown talent to shed light on this cultural phenomenon and to launch McEwan’s addition to the UTP/TIFF Canadian Cinema series, Bruce McDonald’s Hard Core Logo. Join TIFF’s Associate Director of Canadian Programming, Steve Gravestock, Hard Core Logo screenplay writer, Noel S. Baker, and Muhlenberg College’s Director of Film Studies, Paul McEwan as they give us a behind-the-scenes peek at McDonald’s Canadian cult classic in a show-and-tell session of film clips and candid discussion. Sing along with Choir! Choir! Choir! and Toronto Indie Supergroup White Suede as they pay tribute to the HCL soundtrack and rock out some old school punk.

Wednesday, September 7, 2011
The Garrison, 1197 Dundas St West, Toronto, ON
Doors open  7:30 pm; Event starts at 8:00 pm 
Admission is $5.00 or FREE with a book purchase

Bruce McDonald's 'Hard Core Logo' by Paul McEwan, Canadian Cinema, University of Toronto Press, Scholarly Publishing Division. Consistently ranked as one of the best Canadian movies of all time, punk-rock mockumentary Hard Core Logo (1996) documents the last-ditch reunion tour of an aging rock band led by vocalist Joe Dick (Hugh Dillon). Well received by critics at the time of its release, the film continues to enjoy a devoted international cult following.

This entertaining analysis of Hard Core Logo explores many of the film's key themes, including the responsibility of documentary filmmakers to their subjects, the development of close male relationships, and the relationship between art and commerce in Canada, especially for touring musicians. Paul McEwan examines Hard Core Logo in the context of other adaptations of Michael Turner's 1993 novel of the same name, as well as against other films from McDonald's celebrated career. Featuring interviews with McDonald himself and others involved in the film, Bruce McDonald's ‘Hard Core Logo’ provides an engaging look at one of Canada's most mythologized movies. For more information, visit:

Paul McEwan is an associate professor in the Department of Media and Communication and the director of Film Studies at Muhlenberg College. His primary area of study is Canadian Cinema and his other interests include Bollywood cinema, historical fiction films, and popular music studies. Essays on various subjects have appeared in the International Journal of Cultural Studies, Film History, Cinema Journal, and the collection Affiliations: Identity in Academic Culture. As a journalist, he has written about books and media culture for The Toronto Star and The Globe and Mail in Canada, and covered popular music for Time Out Chicago. 

Noel S. Baker was born in Palo Alto, California, grew up in Vancouver, and now lives and works in Toronto. His Hard Core Logo screenplay won him many accolades, including a Genie nomination, Best Canadian Screenplay at the Vancouver Film Festival, and Best Screenplay in Take One magazine's Annual Toronto Film Critics' Poll.

Steve Gravestock, Associate Director of Canadian Programming is responsible for the organization’s Canadian programming initiatives, including Canada's Top Ten, as well as the majority of the Canadian programming at TIFF Cinematheque. As a Festival programmer, he has been part of the Canadian feature film selection since 2004 and also selects films from Scandinavia, the Netherlands and the Philippines. In addition, Gravestock oversees Festival’s Canadian Open Vault programmes and is responsible for the organization’s ongoing series of monographs on Canadian films and filmmakers, which has recently partnered with University of Toronto Press.

Having interviewed over 100 directors, ranging from Abel Ferrara to Krzysztof Kieślowski, Gravestock has written extensively on cinema for many publications including The Toronto Star, POV Magazine, NOW Magazine and Cinema Scope. He has also worked as an usher, an assistant manager in a cinema, a telemarketer, a librarian’s assistant, a publicist, a gas station attendant, a soda jerk (well, scooping ice cream for one day), and a janitor. He has made one short film, JD + Me, for Toronto’s sorely missed On the Fly series.

White Suede is the new band from Toronto singer-songwriter Dan Bedard (BARONS & LENGTHY, PATTI CAKE). The band also features Neil Rankin (FOXFIRE, GAY) and Sean Dunal (FOXFIRE, SEXY MERLIN, MAUSOLEUM). In the past the band has also included Adrian Traub-Rees (SUITCASE SAM, BARONS & LENGTHY), Kritty Uranowski (PATTI CAKE), and Anna Sudac.

White Suede mesh the grit and glam of mid- 70s Bowie with Motown and Stax vocals. Standout track Cold Kids tempers anxious verses with massive stomp-along choruses. – Now Magazine

In 2011 they released a split 7” EP with GAY on Pleasence Records as well as a self-released, full length digital download album, Animal Man, available on their Bandcamp site (, both recorded by Dave MacKinnon of THE FEMBOTS. 

CHOIR! CHOIR! CHOIR! is a Toronto-based choir that have met weekly since February 2011 to sing pop songs. Check them out at or

TIFF is a charitable cultural organization whose mission is to transform the way people see the world through film. An international leader in film culture, TIFF projects include the annual Toronto International Film Festival in September; TIFF Bell Lightbox, which features five cinemas, major exhibitions, and learning and entertainment facilities; and innovative national distribution program Film Circuit. The organization generates an annual economic impact of $170 million CAD. TIFF Bell Lightbox is generously supported by contributors including Founding Sponsor Bell, the Province of Ontario, the Government of Canada, the City of Toronto, the Reitman family (Ivan Reitman, Agi Mandel and Susan Michaels), The Daniels Corporation, Major Sponsor and official bank RBC, Major Sponsor BlackBerry and Visa†. For more information, visit

University of Toronto Press 

Founded in 1901, University of Toronto Press (UTP) is Canada's leading scholarly publisher and one of the largest university presses in North America. UTP publishes approximately 200 new scholarly, course, reference, and general-interest books each year and maintains a backlist of over 3,500 titles. For more information, please visit:

This Is Not A Reading Series (TINARS) offers a ground-breaking theatrical dimension to the appreciation of fine writing. Employing music, comedy, psychodrama, dance, multimedia performance, lectures, dialogue—everything but reading—TINARS investigates the creative process behind literary works.

For more information please contact:

TIFF, Communications Department at 416-934-3200 or email

University of Toronto Press, Chris Reed, creed@utorontopress, (416) 978-2239 ext 248

This Is Not A Reading Series (TINARS), Anna Withrow,, (416) 516-2174